AI-Powered app born in Gateshead aims to redefine inclusive workplace support

A Gateshead entrepreneur is making waves in the tech-for-good space with the launch of Project Fluency - an AI-powered app designed to create a safe space for individuals who may feel overlooked or misunderstood in the modern workplace.

Founded by Ross Heatley, Project Fluency was initially built to support neurodivergent employees, inspired by Ross's own experience navigating work environments that didn't always fit the way his brain works. What began as a personal project has quickly evolved into a platform with wide-reaching potential - helping users manage communication differences, cultural misunderstandings, and workplace wellbeing, all in one place.

"There are apps out there for productivity, others for wellness or communication - but having to juggle three or four platforms just felt overwhelming," Ross explained. "I wanted to build something that worked with my brain, not against it. That's how Project Fluency was born."

The app is now expanding its capabilities, with plans to train AI agents that can act as personalised support tools within the platform. It's a bold ambition, but one that's already starting to make an impact - early users are actively testing the product and offering feedback that is helping to shape its future.

Ross is candid about the challenges he's faced, particularly in stepping out of his comfort zone to promote the business.

"Being visible has never come naturally to me. But I actually used Project Fluency itself to build strategies and confidence. I've since been a podcast guest, attended networking events and really started putting myself out there - and it's amazing to hear that I'm now inspiring others to do the same."

To help bring the idea to life, Ross tapped into the North East's vibrant business support ecosystem. After reaching out to Business Gateshead to explore business support and funding opportunities, he was introduced to the Innovation SuperNetwork, where he accessed vital support, including masterclasses that provided essential business knowledge and confidence to grow. Ross also highlights the welcoming atmosphere of the Silicon Mingle community as instrumental to his early development, describing it as a place where "People genuinely want to see you succeed - they're happy to share advice and introductions. I hope to be able to do the same for others soon."

Looking ahead, Project Fluency is preparing to launch a unique in-app marketplace where users can create and sell AI plug-ins - tools that reflect their own services and specialisms. Even more groundbreaking is a planned account recycling program - the first of its kind - allowing dormant accounts to pass on purchased plug-ins to new users.

For those thinking about starting their own business in Gateshead, Ross has some straightforward advice:

"Get out there. Network. Talk to other founders. Attend events. People need to know who you are and what you stand for - trust builds audiences, and that can make all the difference."

To find out more about Project Fluency, visit www.projectfluency.co.uk or connect with Ross on LinkedIn.